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Sora and Archviz: Evolution or a New Challenge?
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About this article
This article explores OpenAI's Sora and its implications for the architectural visualization industry, questioning whether it's a revolutionary asset or a professional challenge. Highlighting Sora's ability to produce highly realistic videos from text prompts, it underscores the potential shifts in project presentation and design processes. However, it also touches on the technology's limitations and ethical considerations.
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