Making Of
CASE STUDY of archviz movie GENIUS LOCI: The spirit of the place
Where Architecture Meets Cinematic Artċċċċċċ
GENIUS LOCI is a short film by i d d q d Studio, developed in collaboration with film industry professionals. The project reimagines architectural animation through the lens of cinematography, creating a standalone, captivating piece of art where the architectural object becomes the central character.
GENIUS LOCI is a short film by i d d q d Studio, developed in collaboration with film industry professionals. The project reimagines architectural animation through the lens of cinematography, creating a standalone, captivating piece of art where the architectural object becomes the central character.
Location: Iceland
Type: Architectural Visualization Movie
i d d q d Studio Contributions: Idea, Storyboarding, CGI Production, VFX, Animation
Producing and Art Directing: Siarhei Kuratski, Andrei Mikhalenka, Keit Garkusha
CGI Production: Dmitry Gutkovskii, Alena Khvatsik, Andrei Stanevich, Darya Sanko, Kate Kovaleva, Julia Mikhno
VFX: Andrei Mikhalenka
Executive Producer and Idea: Sergei Pogorelov
Sound: Denis Borodich
Treatment: Kati Lee
Consultancy: Irina Balunenko, Alexander Bobrov
Type: Architectural Visualization Movie
i d d q d Studio Contributions: Idea, Storyboarding, CGI Production, VFX, Animation
Producing and Art Directing: Siarhei Kuratski, Andrei Mikhalenka, Keit Garkusha
CGI Production: Dmitry Gutkovskii, Alena Khvatsik, Andrei Stanevich, Darya Sanko, Kate Kovaleva, Julia Mikhno
VFX: Andrei Mikhalenka
Executive Producer and Idea: Sergei Pogorelov
Sound: Denis Borodich
Treatment: Kati Lee
Consultancy: Irina Balunenko, Alexander Bobrov
Exploring Genius Loci: Architecture and Place
In architecture, the concept of Genius Loci addresses the relationship between structures and their surroundings. It raises a timeless question: should new architecture honour the history and context of its location, and if so, how much?
This project is our creative exploration of that question, blending philosophy with storytelling.
Bringing Iceland to Life: A Blend of Experience and Technology
We take an individual approach to each project, diving deep into its unique details.
We take an individual approach to each project, diving deep into its unique details.
To capture the atmosphere of Iceland for this project, we visited the location to experience its stunning landscapes firsthand.
By combining what we saw on-site with advanced tools, we made sure the final result reflected the true beauty and scale of Iceland.
Innovating Production with AI and Advanced Visualization
We streamlined production using advanced tools and AI to deliver exceptional quality quickly. AI-generated concept art established the film's visual style, aligning the team early on.
We streamlined production using advanced tools and AI to deliver exceptional quality quickly. AI-generated concept art established the film's visual style, aligning the team early on.
GPU rendering with Chaos Vantage accelerated pre-production, enabling rapid story iterations with minimal effort.
This approach freed resources for main production, ensuring outstanding detail and visual excellence in the final result.ċċċċċċ
A Soundtrack That Brings the Story to Life
Composer Denis Borodich joined the team early in development, contributing his creativity throughout the project.
Composer Denis Borodich joined the team early in development, contributing his creativity throughout the project.
This close collaboration resulted in a rich, multi-layered soundtrack that enhances the emotional depth of the story and fully immerses the audience in its unique atmosphere.
Sustainability Through Innovation
Our studio is committed to reducing its carbon footprint.
Our studio is committed to reducing its carbon footprint.
The final stage of this project was completed in collaboration with HEATA, a company specializing in distributed rendering and computing technologies.
This partnership yielded impressive results:
6.7 tons of hot w ater were generated during the rendering
149.8 kg of carbon emissions were reduced
6.7 tons of hot w ater were generated during the rendering
149.8 kg of carbon emissions were reduced
This collaboration reflects our dedication to sustainability and integrating innovative solutions into our workflow.
A Landmark Premiere at D2 Conference 2024
The film premiered on August 30, 2024, during our studio’s presentation as a featured speaker at the D2 Conference 2024.ċċċċċċ
The film premiered on August 30, 2024, during our studio’s presentation as a featured speaker at the D2 Conference 2024.ċċċċċċ
GENIUS LOCI: Redefining Architectural Storytelling
GENIUS LOCI, a short film by i d d q d Studio, transforms architecture into the story’s central character.
GENIUS LOCI, a short film by i d d q d Studio, transforms architecture into the story’s central character.
Inspired by the concept of Genius Loci, it explores the relationship between structures and their environment, set against Iceland's breathtaking landscapes.
Through immersive research, advanced technologies, and AI tools, the team achieved exceptional detail and quality with remarkable efficiency.
Denis Borodich’s multi-layered soundtrack added emotional depth, while a partnership with HEATA emphasized sustainability, generating 6.7 tons of hot water and cutting carbon emissions by 149.8 kg.
Premiered on August 30, 2024, at the D2 Conference, the film sets a new standard for architectural storytelling.
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About this article
GENIUS LOCI is a short film by i d d q d Studio, developed in collaboration with film industry professionals. The project reimagines architectural animation through the lens of cinematography, creating a standalone, captivating piece of art where the architectural object becomes the central character.
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