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Our was commissioned to develop a full CGI visualization series for “Gibraltar,” a modular outdoor lounge system by , designed by . The project was created ahead of production and helped the client communicate design, material quality, and mood to internal teams, distributors, and end users alike.

This visual work supported a product launch. Our role was to translate design intent into atmospheric, high-precision photorealistic furniture visualization—usable across digital channels, print, and large-format media.

Photorealism begins with material behavior. All surfaces were modeled and shaded from scratch using reference data and manufacturer-provided samples. This included custom shaders for Sunbrella® outdoor fabrics, powder-coated aluminum frames, and outdoor rope elements.

Special attention was given to pattern alignment, fabric tension, and cushion behavior under load. Seam placement, compression zones, and edge breaks were modeled manually. Textures were tiled and distorted based on realistic wrap behavior using C4D’s UV tools and Corona’s shader stacks.

Each component was shaded with PBR logic, tuned under controlled lighting for proper reflection falloff, micro roughness, and color shift. No scanned textures were used—this was a controlled build-up from physically measured attributes.

All scenes in this were lit using physically based daylight systems in Corona Renderer, supported by large diffused area lights to soften shadow transitions. The goal was to showcase material quality in natural contexts without relying on HDRIs or stylized grading.

We manually adjusted sun angles and soft bounce light to evoke various moods: early morning, golden hour, and high-noon scenarios. The lighting rig was designed to hold detail across reflective and matte surfaces, reducing occlusion and artifacting common in photorealistic product CGI.

Environment maps were generated in-house to control color temperature and reflection behavior. Scenes were rendered with multi-light setups and refined with lightmix during post-processing—allowing us to dial in mood without compromising realism.

Rather than use generic architectural sets, each scene was purpose-built to support furniture scale, form, and context. We designed architectural elements around the furniture layout: stone textures, structured terraces, poolside configurations, and landscape architecture.

Camera angles were selected to balance product coverage with emotional storytelling. Negative space and horizon positioning were calculated to allow for flexible cropping across sedda’s media platforms.

This compositional planning ensured each shot supported multiple uses—catalogs, campaigns, product configurators, and web assets—while retaining a cohesive architectural visualization style.

We delivered a full suite of high-resolution renderings across four environments and several product configurations. Every scene shared a unified tone: quiet, confident, and emotionally neutral. This visual language was crucial for sedda’s premium positioning and long-term brand consistency.

By using CGI as a controlled visual system, we enabled the client to explore and validate design decisions long before final production or photography. The visuals now serve as a modular toolkit for cross-media applications—from online previews to trade fair presentations.